Making the web work for you - Introducing a new service

 

What can a Lead Generating website do for me?

 

Lead Generating websites are designed to build a database of potential customers who are interested in what you do, what you know, and what you sell.  The idea is to build a relationship with them by regularly sharing useful information so that, when they are ready to buy, they think of you first.

 

What's the big deal? They can sign up to my newsletter if they want.

 

If people visit your website, look around and leave, you have no idea who they are, and you have no way of communicating with them in the future.  A waste of all the effort in getting them to visit you in the first place.  Besides, what makes your newsletter so attractive?  How many newsletters do you read? Or do you delete them when they come in?  But there is another way.

 

Oh yes! I've heard it all before...

 

A Lead Generating website is focused on one need or solution only - not on the whole business. The site offers a "Golden Carrot" (as Ed Rivis would say - see www.edrivis.com). This should be a free report, a download, a book, or a Podcast which is the answer to a specific problem or need.

 

For example "How to avoid the ten biggest mistakes made on corporate websites."  How many does your website have?  To download the free report, you need to register with your email. A fair exchange.

 

Then what?

 

You deliver on your promise but giving them a stunning report which answers their question, and more. It demonstrates that you are an expert and really know your subject.  Of course, you have an automatic system in place to reply to them and to thank them for their interest. Then, days or weeks later, you can follow up with part two. More useful information on a subject that you know is relevant to them.  Then do the same again a week or so after that. You are sharing your knowledge, and demonstrating that you are interested in helping them.

 

But I'm too busy to spend my time sending out emails

 

So am I! That why I leverage my time and automate the process. I set up my auto responders just once, and they are sent out sequentially to each new person who registers. Week by week they learn something new - and find out about things you provide that they maybe didn't know about.

 

But I bet it costs a fortune!

 

Ah! So you'd like to know more?  You'd not be surprised to know that we do indeed have a range of packages to help you to build a database, and to communicate with it regularly.  Click here to find out more